In The Wild: The Woodland Sweater
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In The Wild is a new series I’m starting here on The Wool Journal. I wanted a place to share how Marty Lynn knitwear looks and feels out in everyday life, styled, loved, and worn by the people who make this work worthwhile.
For the very first edition, I couldn’t imagine a better person to feature than Kristen Haines (@_luna.goods_). Kristen has been one of my favourite accounts to follow on Instagram for a long time. She creates handcrafted leather bags, shares thoughtful styling tips, and works as a brand photographer. In fact, when I first founded Marty Lynn, Kristen was the very first person I reached out to for photography, and the rest is history.
Here she is wearing The Woodland Sweater in Aspen, Size 3. Kristen has such an effortless sense of style, and I love how she pairs timeless pieces together. This sweater was designed to be a staple, and seeing it styled in the wild brings it to life in a whole new way.

The Woodland Sweater has quickly become one of my most-loved designs, and hearing from people who wear it daily has been so encouraging. Here’s what some have shared with me:
“I’ve been wearing your sweater all summer as well! I wear it absolutely every day. I wear it to feed horses in the morning, to have my coffee on the deck in the cool mornings, to ride and work my horses to running to the co-op for groceries! lol The only thing in my wardrobe that gets used this much are my riding boots and jeans. I’d love to have one of your short sleeve sweaters one day.” ~ Corinne
“The Canadian babaa I’ve dreamt of 🤝” ~ Bethany
“It’s my favourite go-to sweater, I have already worn it so many times. Every time I put it on I swear I love it more & more.” ~ Tanya
“I got the Muskeg sweater in a size 2 and I can’t stop wearing it! I’m 5’9 and usually wear either a M or L, and this Marty Lynn sweater is the exact fit I was looking for, plus the Muskeg colour is to die for… This is the first 100% wool sweater I’ve ever owned and wow—I’m a convert. It’s quickly become my go-to sweater for any outdoor activity, and I love that I can layer without things becoming too bulky or just wear it on its own. I’m pretty hard on my clothes and this sweater is no exception, and it’s in amazing shape. So far I haven’t even had to wash it, but I’ve followed instructions to hang it out on the line to freshen it up and that’s worked perfectly!” ~ C.K.
“I LOVE my Marty Lynn! This sweater is the perfect combination of stylish and practical. The quality and style are instantly eye-catching and make me feel so cute while keeping me warm in surprisingly cold weather! The tight weave and comfy fit make it perfect to layer or wear on its own. I get compliments every time I wear it, and I am so proud to support local and sustainable artisan work. So durable! So soft! SO CUTE! Obsessed.” ~ Aura
These stories are the reason I design. To me, knitwear isn’t finished until it’s lived in, and seeing these sweaters worn and loved in so many different ways makes me excited for what’s still to come.
